Will the real data virtualization please stand up?

There is a post from a good friend at Oracle entitled “Will the REAL SnapClone functionality please stand up?” and, as well-written and technically rich as the post is, I am particularly moved to comment on the very last and conclusive sentence in the post…

So with all of that, why would you look at a point solution that only covers one part of managing your Oracle infrastructure?

The post does not refer to Delphix by name, and it could in fact be referring to any number of companies, but Delphix is the market leader in this space, so it is reasonable to assume that the “Product X” mentioned throughout the post is Delphix.  The same holds true for any post commenting on relational database technology, which can reasonably be assumed to refer to Oracle.  Regardless, I was struck by the use of the phrase point solution in that final sentence of the post, and how it really is a matter of perspective, and how interesting is that perspective.

First of all, before we go any further, please let me say that, as an Oracle DBA for the past 20 years, I think that the current release of Oracle’s Enterprise Manager, EM12c, is the finest and most complete release of the product since I tested early versions of Oracle EM alongside the Oracle8i database in the late 1990s.  At that time, the product was full of promise, but it wasn’t something upon which an enterprise could truly rely.  That has certainly changed, and it has been a long time coming, starting with the advent of utilities like AWR, ASH, and Active Session History.  If you have extensive Oracle technology in your organization, you should be using EM12c to manage it.  Not EM11g, or EM10g, but EM12c.  It really is that good, and it is getting better, and there are talented people behind it, and you simply need it if you want to maximize your investment in Oracle technology.

But just because EM12c is the center of the universe of Oracle technology, what about organizations for whom Oracle technology is merely a component?  Many organizations have diverse IT infrastructures comprising Microsoft, IBM, SAP, and open-source technologies, and all of those technology components share the need for the basic use-cases of quickly and economically cloning production to create non-production environments to support development, testing, reporting, archival, and training activities.

Should those diverse IT organizations employ a silo tool like EM12c just for cloning Oracle databases, and then find the same functionality separately for each of those other separate technologies?  Would doing so be a tactical or a strategic decision?

So in response to the final question in the SnapClone post, I ask another question in turn…

Why would one look at a point solution that covers only Oracle database?

Access to data for development and testing is the biggest constraint limiting development and testing, so it doesn’t make sense to not enable data virtualization for all applications, regardless of whether they are comprised of Oracle technology or not.  IT agility is a strategic capability important to the entire business, not a technical challenge for a component silo.

But perhaps, in the interest of continuing the Oracle-only focus of the SnapClone post, we could stay inside the bounds of Oracle.  Fair enough, as a theoretical exercise…

So, even if we limit the discussion only to Oracle technology, it quickly becomes obvious that another important question looms…

Why would one look at a point solution that covers only the Oracle database, leaving the application software, database software, configuration files, and all the other necessary parts of an application as a further problem to be solved?

Anybody who has managed IT environments knows that the database is just one part of a complete application stack.  This is true for applications by Oracle (i.e. E-Business Suites, PeopleSoft, JDEdwards, Demantra, Retek, etc), as well as prominent applications like SAP, and every other application vendor on the planet, and beyond.

To do this, one needs a solution that virtualizes file-system directories with software, files, and everything that comprises the application, not just an Oracle database.

To provision those complete environments for developers and testers quickly and inexpensively, one needs both server virtualization and data virtualization.

Unless one has spent the past 10 years in deep space chasing a comet, you’ve already got server virtualization on board.  Check.

Now, for data virtualization, you need to virtualize Oracle databases, check.  And you also need to virtualize SQL Server databases, check.  And PostgreSQL and Sybase databases, check and check.  In the near future, Delphix will likely be virtualizing IBM DB2 and MySQL databases, not to mention MongoDB and Hadoop, ‘cuz that’s what we do.  Check, check, … check-a-mundo dudes and dudettes.

Despite this, even if you’re a single-vendor organization, you need to virtualize files directories and files, on UNIX/Linux platforms as well as Windows servers.

Delphix does all of the above, which is one reason why it is the market leader in this space.

And it has been in general use for years, and so a substantial portion of the Fortune 500 already relies on data virtualization from Delphix today, across their entire technology portfolio, as the partial list online here shows.

Perhaps it is only a point solution from one perspective, but be sure that your perspective is aligned with that of your whole IT organization, and that you’re not just thinking of a strategic business capability as merely “functionality” within a silo.

Lovin’ la vida Oracle

As we prepare for the week of Oracle OpenWorld 2014, I look back on the 25 years I have spent within the orbit of Oracle Corporation.

I joined Oracle Consulting Services (OCS) as an employee on 15-January 1990 and worked my way to Technical Manager when I resigned to start my own consultancy on 31-July 1998.  I worked as an independent Oracle consultant from then (with a side trip into company-building with friends) until 30-April this year.  On 01-May 2014, I joined startup Delphix.

Throughout this quarter-century of La Vida Oracle, I’ve made a great living, but it has also been a great way of life.  I started presenting at the Rocky Mountain Oracle Users Group in 1993, and joined the board of directors in 1995.  I’ve since worked with many other Oracle users groups as a volunteer and I’ve found the experiences to be incredibly educational, in so many ways.  I’ve also met a lot of amazing people through volunteering at Oracle users groups.  I met the junta of the Oak Table Network, and joined that group in 2002.  I was elected as an Oracle ACE in 2007, before I even knew the program existed, then I was made an ACE Director in 2012, which is an elevation I appreciate but still never sought.

But over it all, all throughout, is Oracle.  The Big Red O.  Some people have had bad experiences at Oracle Corporation, some have had REALLY bad experiences, just as people have good and bad experiences at any huge corporation.  In the spirit of a comment made famous by Winston Churchill, “Democracy is the absolute worst form of government.  Except for all the others.”  Oracle is populated by, and led by, some very human … beings.  I love them all, some more than others.

So for 25 years now, out of the 37 years Oracle has been in existence, I have had a really great life.  La vida Oracle.  I am so GLAD I met ya!  And I love this life!

And so it continues today.  For the first time in a quarter century, I’m out of the direct orbit of Oracle, now that I’m working at Delphix.  I’m still heavily involved with Oracle as an Oracle ACE Director and adviser to the boards of three local Oracle users groups (RMOUG, NoCOUG, and NEOOUG) and a board member at ODTUG.

Delphix builds data virtualization software for Oracle, PostgreSQL, SQL Server, and Sybase ASE, as well as file-system directories on Unix/Linux and Windows.  Virtualizing Oracle databases is a big part of Delphix’s business, but it is not the only part, and the non-Oracle parts are growing rapidly.  It’s refreshing to work with other database technologies.  But I still love working with Oracle Database, and I’m continually impressed by Oracle’s technology prowess, with the In-Memory option of Database12c a brilliant example.

Some say that Delphix competes with Oracle.  Be serious – please name a technology company that doesn’t compete with Oracle in one way or another, as the breadth of Oracle products and services is so expansive.

As an independent contractor at EvDBT for 16 years, I myself competed with Oracle Consulting in my own very small way.  But, at the same time I cooperated with Oracle by optimizing the implementation of Oracle technology.  I sure as heck understand who hold the tent up.

The same is true with Delphix.  As a company, Delphix products can be said to compete with Oracle Enterprise Manager 12c Cloud Control, in the niche area known as Database-As-A-Service (DBaaS) in the specific SnapClone functionality.  The Delphix software appliance is very similar to this SnapClone piece, but this part of the Oracle product is just a small part of the scope the vast EM12c Cloud Control product suite.

In the same way, I as an independent consultant could have been said to have competed with the EM12c diagnostics pack and performance tuning pack, because the techniques I used and taught tended to make people independent of those tools.

That’s not to say I steered people away from EM12c; it’s just that I myself didn’t use it for performance tuning, though gradually I learned to appreciate many of its features, not least through paying attention to my wife Kellyn Pot’vin.

In fact, the Oracle Enterprise Manager 12c Cloud Control, using the Cloud API, can fully administer virtual databases created by Delphix.  After all, Delphix is just an alternate mechanism to implement data virtualization.  Instead of using the mechanism of Oracle DBaaS SnapClone, customers can also use Delphix.  So Delphix can become a part of EM12c.

So there is no competition between Delphix and Oracle.  Delphix is an alternative to the SnapClone mechanism underlying DBaaS, but Delphix virtual databases can still be orchestrated through the EM12c console.  It need not be an either-or choice.

Of course, I still have to write that extension through the EM12c cloud API, and I’m getting right on that.  Unless someone else gets to it first.

Keep your eye on the Oracle EM12c Extension Exchange webpage for more progress on integrating Delphix within EM12c…

#OakTable World at Oracle OpenWorld 2014

WhereChildren’s Creativity Museum, 221 4th St, San Francisco

When:  Mon-Tue, 29-30 September, 08:30 – 17:00 PDT

For the third year in a row at the same fantastic location right in the heart of the bustling Oracle OpenWorld 2014 extravaganza, OakTable World 2014 is bringing together the top geeks of the worldwide Oracle community to present on the topics not approved for the OpenWorld conference.  At the OpenWorld conference.  For free.

The beauty of this unconference is its ad-hoc nature.  In 2010, weary of flying from Europe to endure marketing-rich content, Mogens Norgaard conceived Oracle ClosedWorld as an informal venue for those who wanted to talk about cool deep-technical topics.  Oracle ClosedWorld was first held in the back dining room at Chevy’s Fresh Mex on 3rd and Howard, fueled by Mogens’ credit card holding an open tab.  The following year in 2011, ClosedWorld was moved a little ways down Howard Street to the upstairs room at the Thirsty Bear, once again fueled by Mogens’ (and other) credit cards keeping a tab open at the bar.

In 2012, Kyle Hailey took the lead, found a fantastic venue, herded all the cats to make a 2-day agenda, and arranged for corporate sponsorship from Delphix, Pythian, and Enkitec, who have continued to sponsor OakTable World each year since.

If you’re coming to Oracle OpenWorld 2014 and are hungry for good deep technical content, stop by at OakTable World 2014, located right between Moscone South and Moscone West, and get your mojo recharged.

If you’re local to the Bay Area but can’t afford Oracle OpenWorld, and you like deep technical stuff about Oracle database, stop by and enjoy the electricity of the largest Oracle conference in the world, and the best Oracle unconference right in the heart of it all.

OakTable World 2014 – driven by the OakTable Network, an informal society of drinkers with an Oracle problem.

#CloneAttack at Oracle OpenWorld 2014

Delphix and Dbvisit will be at the OTN Lounge in the lobby of Moscone South from 3:30 – 5:00pm on Monday 29-Sept.  Come join us to hear about #CloneAttack and #RepAttack, two great hands-on learning opportunities.

What:

#CloneAttack is your chance to install a complete Delphix lab environment on your Windows or Mac laptop for you to play with and experiment at any time.  Experts Kyle Hailey, Steve Karam, Adam Bowen, Ben Prusinski, and I will be sharing USB “thumb” drives with the virtual machine OVA files for the lab environment, and we will be working one-on-one with you to help you get everything up and running, then to show you basic use-cases for cloning with Delphix.

Bring your laptop, bring your VMware, and get some data virtualization into your virtual life!

At the same time, #CloneAttack will be joined by #RepAttack by Dbvisit, where Arjen Visser, Jan Karremans, and the team will be helping you replicate Oracle to Oracle for zero downtime upgrades.

This just in!  #MonitorAttack from Confio SolarWinds will also be joining the party at the CCM on Tuesday to show you how to quickly and easily install Confio Ignite and enjoy the great features there.

Where:

Children’s Creativity Museum, 221 4th St, San Francisco

When:

Tuesday, Sept 30 from 10am – 5pm PDT

Before you arrive:

Hardware requirements (either Mac or Windows):

  • at least 8 GB RAM
  • at least 50 GB free disk space, but preferably 100 GB free
  • at least 2 Ghz CPU, preferably dual-core or better

Hello Delphix!

After almost 16 years as an independent consultant, with a couple side-steps into the world of small consulting-services startups, I’ve accepted an offer from Delphix, a startup building the future of information technology, enabling agile data management and storage virtualization.

I’m closing EvDBT as a business, since the employee count will reduce from one to zero, and finishing up my consulting engagements, starting with my new employer on 01-May 2014.

Thank you, EvDBT.  You were my lifeboat and my vehicle to a better career and a better life!